For nonprofit leaders, navigating the increasingly complex world of technology providers and solutions can be dizzying, demoralizing, and downright overwhelming. CRM, CMS, text and messaging, donations, finance and accounting, data and systems monitoring…the list of services – and the companies providing them – can require a level of time, energy and tech expertise that many nonprofit leaders

That’s where Pond comes in. The start-up works to connect tech providers and nonprofits in an entirely new and intentional way – by taking the traditional, seller-centric technology marketplace and turning it upside down. It does this by putting the focus on nonprofits – emphasizing their needs, reducing their workload and, ultimately, helping save them time, money and resources.

Earlier this summer, we had the opportunity to work with the Pond team as they unveiled two key initiatives – a new podcast series and platform sweepstakes aimed at driving new member registration and engagement. We developed a custom, targeted media relations campaign in advance and support of the initiatives being launched, succeeding in generating positive local, statewide and nonprofit-focused coverage. You can see an example of the coverage we generated in Inside Indiana Business’ interview with Pond co-founder Mitch Stein.